With the world in mind

As the UK's most popular travel loyalty scheme, we're dedicated to helping our customers reward themselves with invigorating travel experiences. And we love what we do.

However, while we're busy helping people like you have fun, we've got serious things on our minds too. We recognise that our industry has an impact on the world around us - on the environment, our community and our workplace. Our parent company British Airways is already a world leader for environmental improvements in our industry; and we too are dedicated to minimising the negative effects as much as possible, while consistently supporting all the positive aspects of travel that we can. Read on, and we'll show you how.

First things first

It's no good 'talking the talk' if you can't follow through with positive action. So here's a list of the things we've recently been doing within our business. And there's much more planned for the coming year.

Find out more